Privacy Policy
Your Personal Information
The University of Lincoln collects personal information about you when you set up a blog or site on the University’s WordPress blog platform. We use this information to set up the sites on your behalf and to enable archiving or deletion of sites in the future as necessary. This notice explains more about how we use your personal information.
What Information We Collect About You
We collect information about you when you set up a new site or blog.
Keep your details up to date by contacting wordpress@lincoln.ac.uk.
How We Use Your Information
We collect information about you to enable us to set up new WordPress sites or blogs. We store the minimum amount of information (username) in order for us to identify site owners at a future date so that sites can be archived or deleted. We may also contact you via email with information or updates about the WordPress service. The information gathered will not be used for any other purposes.
The University occasionally uses cookies and other technologies on its website that collect data about you when you use them. Where this occurs, further information will be available in a cookies policy. The cookies policy for the University website can be found here: University Cookies Policy.
Analytics and tracking technologies (including Google Analytics 4 and Microsoft Clarity) are only activated after you provide consent via our cookie banner.
Information We May Share With Other Organisations
The information gathered is not shared with any other organisations.
We use a number of suppliers who process personal information on our behalf. These include suppliers of software services. These act strictly on our instructions and must not use the information for their own purposes.
In exceptional circumstances, we may be asked to share your information with police or other investigators if it would prevent or detect crime or safeguard a person’s wellbeing. Each instance will be judged on its own merit and any sharing of information will be done within the law.
Information Processed Abroad
Analytics data collected by Google Analytics 4 and Microsoft Clarity may be processed outside the UK, including in the United States, under appropriate safeguards such as Standard Contractual Clauses.
How Long We Keep Your Information
We will retain the information gathered for no longer than is necessary and for no longer than six years for WordPress account details.
Analytics data is retained for up to 14 months, after which it is automatically deleted.
Legal Basis for Processing
We rely on your consent under UK GDPR for the use of analytics and tracking technologies.
Accessing Your Information and Other Rights
You have a number of rights relating to your personal information, including:
- Access – Request a copy of any personal information we hold about you.
- Portability – Request a digital copy of your data to send to another organisation.
- Correction – Have inaccurate or incomplete information corrected.
- Erasure – Request deletion of your personal information.
- Restriction – Limit the use of your personal information to storage only.
To exercise these rights, contact the Information Compliance team at compliance@lincoln.ac.uk or by post at:
Information Compliance, Secretariat, University of Lincoln, Brayford Pool, Lincoln, LN6 7TS.
Google Analytics 4
We use Google Analytics 4 (GA4) for website analytics and performance monitoring. This service uses cookies and data collection technology to measure user interactions and collect data about website usage, such as pages visited, time spent, and the device used. We implement this using Google Consent Mode v2, which respects your choices regarding analytics_storage, ad_personalization, ad_user_data and ad_storage.
For more information:
Microsoft Clarity
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies. Additionally, we use this information for site optimization, fraud/security purposes, and advertising.
For more information:
How to Object or Withdraw Consent
If you object to our use of your personal information, please contact wordpress@lincoln.ac.uk.
If you have provided consent for the use of your personal information, you can withdraw this consent at any time by contacting wordpress@lincoln.ac.uk.
How to Contact Us
For general enquiries, call 01522 88 2000 or write to:
University of Lincoln, Brayford Pool, Lincoln, LN6 7TS.
For personal information rights queries, contact compliance@lincoln.ac.uk or by post at the address above.
How to Complain
If you feel that we have let you down in relation to your information rights, please contact the Information Compliance team.
You can also make complaints directly to the Information Commissioner’s Office (ICO):
Website: ico.org.uk
Helpline: 0303 123 1113